Your Localvore Impact Offer is going live soon, your team is prepared to redeem vouchers, and you're ready to drive new customers to your business while raising money for your favorite nonprofit. Before you do a happy dance, make sure to review these quick tips from our marketing team so you can set your campaign up for success!
The best way to spread the word about your campaign far and wide is to create promotional posts for each of your social platforms.
- Tailoring your content to each social platform. What works for Instagram may not be so great for Twitter. It's important to maintain consistency while also being mindful of best practices.
- Tagging, tagging, tagging! Tag us (@localvore), the nonprofit you're featuring, and the farmers and producers you partner with for the food on that plate. The limit does not exist.
- Hashtagging for platforms that support them, like Instagram and Twitter. Does your business or any of the ones you're featuring use a branded hashtag? Include them, along with other relevant hashtags already being used by food lovers in your local community. Instagram allows for 30 hashtags but you may want to include them in a separate comment so they don't detract from your message.
Leverage Your Network
We're all about community-building and cross-promoting your Impact Offer is a great opportunity to forge and grow relationships. After you've tagged your partners in your social posts, reach out and ask them to share your campaign with their audience. Team work makes the dream work!
Email Isn't Dead (Yet)
Include your Impact Offer in your next email newsletter or consider dedicating a campaign to promote it. You can also reach out to food-related organizations in your community who send weekly or monthly newsletters.